Since everyone is now talking about how revolutionary the iPhone is, and how it has revived the mobile phone market in terms of quality products, bloggers, reviewers and so called ‘analists’ have to find a new way to stand out of the crowd. Suddenly it’s hip to hate the iPhone.
But how do you come up with arguments to bash a product that even your mom recognizes as being superior?
Of course the answer is good ol’ rhetorics. You come up with arguments that seem valid, but when you take a better look, are far from it. And if you wrap ‘em up into easily digestible sentences, people will believe you, and think you have vision.
A well known company who has mastered this technique is Microsoft. In this interview, Microsoft CEO Steve Balmer (you know, the Redmond village idiot) supposedly laughs at the iPhone. It’s too expensive for a phone, he says, an opinion many iPhone haters seem to share. Of course, without looking at the products in detail, it does seem a bit expensive. $499 would definitily be very expensive for any phone running Microsoft software, that’s for sure. But if you think about the fact that we’re talking about a phone with a built in iPod, and realize that a 8GB iPod nano alone is $249, you now suddenly have a phone for $250. And remember, it’s a phone designed by Apple.
So if even Steve Balmer can’t come up with remotely valid arguments against the current superiority of the iPhone as a mobile device, then who will? All kinds of so called analists are just guessing, hoping for that tiny little chance the iPhone won’t be the obvious success. Then they can go about calling themselves visionairies and adding another 200% on there hourly fee. It’s just sad to look at.
Let me put it this way people: believe the hype. Maybe not in the first 2 days, but in the coming months and years, the iPhone is going to change the mobile industry and the media landscape completely. And it’s about time too; Finally a company comes along that effectively implements all these technologies that have been laying around catching dust for years in a good, usable product. And it’s not just the iPhone, but this will force other manufacturers to focus on quality and listen to their customers.
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[...] Steve Jobs introducing the (first) iPhone at MacWorld 2007, one particular passage grabbed my attention and just wouldn’t let go. In [...]
September 7, 2008 at 11:31 am